The Pet Professional Guild

PPG Australia promotes force-free, fear-free training methods that prioritize positive reinforcement and compassion over punishment and intimidation.

Their guiding principles emphasize no use of shock, pain, fear, or physical force to train or care for pets.

PPG Australia provides training and resources to pet professionals who want to embrace these values and improve their skills in positive training techniques.

They believe that experienced trainers should continually work to improve their behavior modification practices and deepen their understanding of animal behavior.